June 12, 2012
Massive 90 Minute Marketing Makeover
Filed under Conversion Clambakes, copywriting, Event, interview, marketing, Review, Sales Letter, site review, Video, Web Design, Webinar by on Jun 12th, 2012. Comment. 
We’ve cut it down to 50 minutes or so, but it’s all great actionable marketing insight.
We don’t do Clambake replays anymore, but this was one of the most successful ever! Clambakers from around the world clogged the lines and devoured every nugget.
You’ve been begging for a replay, so here it is.
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Comments on Massive 90 Minute Marketing Makeover
Awesome work guys.
I could watch you guys shred copy for hours on end.
Thanks Vin for sharing this again in full. I could only catch the last 15 mins of the live show, what a welcome sight to see your email today. Hope to see another event like this one day soon again…perhaps you shred my next products sales letter:)
Cheers
Scott
Thanks guys…
And yeah, Scott. We’re considering doing this on a semi-regular basis. Maybe a few times per year?
Be sure to share the link, guys.
Guys, awesome video and insight. I know you invested a good amount of time to make this and I for one am ultra appreciative.
One question.
Regarding your suggestion to use more images: what about the counterpoint that your images may not reflect what your prospect imagines… and thus loses her?
What about painting images with your words and then leaving it to her to actually picture it in her mind (a la Jon Benson)?
I realize it’s not black and white, so would love your commentary on that. It’s something I’ve been thinking about for a while here.
PS – definitely sharing this!
Mike,
First… more images does not mean just add graphics for the sake of “pretty.” It’s important when adding graphics to use them to enhance your message, not try to replace it. Therefore you have to be careful.
That said… this is a market that is used to and easily accepts our ideas on what’s “perfect.” Our ideas on what’s “the norm.” In fact, the diet and fitness business lives off a clientele that totally, 100% buys into society’s norms on beauty. So… while your image of a perfect body (for example) may not completely jive with your prospect’s image, she’s willing to accept your image and personally tweak it to her liking.
Hope that helped.
(And thanks to everyone who shares this…)
Mike friggin Williams…
Been a while…
Looks like you’re still kickin butt and takin names. Glad to see it!
…OK Vin, I’ll spread this link around a bit. No prob.
Rock on.