REVEALED: Peter Jackson’s Secret to Banking $2.91 Billion By Enraging Purists Everywhere…
After all… he took a 45-year old book only the nerdiest among us had ever read… and turned it into a film trilogy grossing almost three BILLION dollars in box-office takings alone.
Even more impressively… despite with one of the most accomplished literary works of the 20th century… his project garnered massive critical acclaim.
Sure… Tolkien purists would argue that much of the deep characterization had been stripped from the masterpiece… replaced with cheap thrills that no true fan could ever enjoy.
But between you and me… I don’t think Peter Jackson worried too much about their reaction.
Because Jackson understood what any marketer or copywriter would do well to write on a post-it note and stick on their monitor…
You see… Jackson knew what kept audiences interested 40 years ago wouldn’t keep people interested today.
People are working longer hours… have more bills to pay… and are finding it harder and harder to squeeze in quality time with friends and family.
Mix that with social media… smart phones… Playstations… iPods… Youtube… and a ton of other technological phenomena… and you end up with prospects with dangerously short attention spans.
So how does this relate to marketing?
Simply put… today’s consumer views their time as very precious.
And frankly… they’re not going to waste it by reading a boring, stodgy sales pitch.
They want to be wowed… entertained… and excited.
And if you can’t deliver that to them… they’re more than happy to go to someone who will.
But it’s not all doom and gloom…
In fact… like Jackson… smart marketers can turn this phenomenon to their advantage to bank some serious dough.
By electrifying their marketing materials with excitement… entertainment… and interest.
Granted… this isn’t always easy.
It’s why the guys who DO know how to do it get paid the “big bucks”… because smart marketers know just how much it can add to their bottom line.
However… it IS a skill that can be learned… and in just a moment I’m going to share some tips with you that will help you do that.
First, though… a caveat.
Every single word you write should be done with one intention, and one intention only…
…making the sale.
These techniques are NOT meant to replace your selling skills.
Instead… they’re designed to work alongside them… producing something that is more than the sum of its parts.
And like any great technique… when they’re overused… they lose their effectiveness very quickly.
Finally… the tactics I’m about to share with you are by no means a complete list of ways you can make your marketing materials more entertaining…
…but they’re a great start.
So… without further deliberation… here are…
Four Sizzling Selling Secrets Proven to Entertain Prospects… Glue to Their Eyes to the Page… and Have Them Whipping Out Their Credit Cards in Record Time!
Remember… people have short attention spans.
And to most of them… reading is damn hard work.
But if you’re going to sell a product or service using text… as many of us do… you need to use a lot of words.
So what’s the answer?
Well… there are actually two.
The first part is to make your material visually exciting. This means using lots of subheads… images… eye-catching colors… highlighting… and much more.
The second part is to make sure your text isn’t intimidating to your readers.
Try breaking your paragraphs up… using short, punchy sentences… and leaving lots of white space.
I guarantee you’ll see a huge bump in conversions.
Don’t bury your most exciting and interesting facts deep in your body text. Bring them to the forefront and display them proudly in your headlines… subheads… and Johnson boxes.
If you’ve got an irresistible offer… a never-before-seen system… or a fascinating story… don’t make your reader have to dig to find it. Put it right up front where they simply can’t miss it.
I’m fortunate enough to know a lot of great copywriters (many of whom feature on this blog in some way). And one thing they all do brilliantly is to deliver excitement and energy through their word choices.
Their writing is never dull or stale… it crackles with energy and has you hanging off every word.
And that’s a skill you need to master if you want the kind of paydays the market leaders make.
After all… if you can’t show excitement about your own product… show is your prospect supposed to?
Do you know what the human mind can’t stand?
I’ll tell you later!
(Just Kidding) The answer is… unanswered questions.
Any time you give a hint of what’s coming up next… or promise to reveal an answer later on in the copy… you’re practically forcing your visitors to keep reading.
In fact… if you read through this post carefully… you’ll find a lot of examples where I’ve deliberately left tiny amounts of suspense in your mind to keep you reading.
Heck… sometimes when I write copy for a client I´ll leave a question unanswered for multiple pages… compelling them to read every word just to find that gem of information and finally lay their curiosity to rest.
Of course… you don’t want to leave a question unanswered for TOO long… or to make your prospect think you’re trying to hide something from them.
But that’s a story for another day…
For now… I want to hear from you guys.
What do YOU do to keep your readers entertained? Do you have a tip you want to share that wasn’t covered here… or even some copy that kept you on the edge of your seat until you bought the product?
I’m sure we’re all curious.
Until next time work hard… play hard… and bank big.